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NEW YORK AKQA said it has formed a mobile marketing unit, designed to develop wireless strategies for clients to reach their consumers in that emerging digital medium.
AKQA Mobile is headed by Daniel Rosen, a former executive at United Kingdom agency Greenland who is based in the San Francisco Web shop’s London office. Rosen founded his own mobile marketing shop, 12snap, in 2000.
“We want to help our clients to create innovative digital product and services and compelling content,” said Ajaz Ahmed, chairman of AKQA, in an statement.
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