AKQA Execs to Start New Agency

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NEW YORK Two top AKQA executives left the shop this week with plans to form their own agency.

Andrew O’Dell, president of the interactive shop, and San Francisco ecd P.J. Pereira departed the independent to form their own agency, described by one source as a “post-digital” shop.

O’Dell confirmed that he and Pereira are forming their own enterprise.

“We’ve been given a great opportunity,” he said. He declined to give other details of the agency, which they plan to launch in a month.






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