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NEW YORK San Francisco independent AKQA has branched into video game design, developing an interface for Microsoft’s upcoming Xbox 360 game console.
AKQA, which has worked with Microsoft for eight years, designed the Xbox 360’s dashboard and guide, testing several prototypes with focus groups in five countries. The interface lets users navigate to the Xbox 360’s various capabilities, including gaming and entertainment functions. The project marked the first time AKQA has been involved in video game design.
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