AKQA Crafts $10 Mil. How-To Campaign for Palm

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San fRANCISCO—Consumers who are still baffled by handheld computers are likely to get an education in the coming weeks as Palm Inc. kicks off an ambitious holiday marketing ef fort. The $10 million push, including television and online ads, was created by San Francisco shop AKQA.

The campaign, set to run through Jan.

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