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LOS ANGELES Palm is launching a $25 million campaign today featuring the Treo 680, according to Scott Hancock, director of marketing communications.
“This is the most significant [marketing] effort behind Treo to date,” said Hancock, who is based in Palm’s Sunnyvale, Calif., office. “And the holiday is the peak season. It has reached the price point for purchase as a gift.”
In addition to cellular communications, the new model offers a proprietary Web browser (Blazer) for viewing Internet content via a touch-screen interface.
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