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LOS ANGELES When consumers click on a Web page, they justifiably expect it to simply appear.
That presents a problem when a major event like the 2006 FIFA World Cup comes along and suddenly more than doubles traffic to entertainment and news sites. Many of the Web sites tackle the desirable difficulties by working with companies like Akamai Technologies, which provides additional bandwidth capabilities and management, among other provisions.
“Video rights for streaming live World Cup games in the U.S.
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