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A few glasses of cabernet may have helped get the creative juices flowing between a.k.a. Euro RSCG and the Sonoma Valley Film Festival. The hot topic: how to present the annual festival as both a celebration of cinema and a showcase event for Sonoma County, Calif., which is renowned for its wineries.
“We were trying to get into the mind-set of a real Sonoma citizen and extend that to the film festival,” said Michael Kantrow, managing partner at a.k.a.,
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