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ATLANTA Austin Kelley Advertising launched a new broadcast and print campaign for AmSouth this week, the shop said.
The campaign promotes the Birmingham, Ala.-based bank’s cash-back program for its check cards. The ads will run for the next three months in the six Southeastern states where the bank operates.
A 30-second television spot is airing in Birmingham, Ala., Nashville, Tenn., and Tampa and Orlando, Fla., which are the bank’s largest markets. Two 60-second radio ads and a series of newspapers ad will run in all six states, which also includes Georgia, Mississippi and Louisiana.
The
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