Aitchison Rejoins O&M, Taking Top Creative Spot

Kent Aitchison has resigned as executive creative director at McCann-Erickson to assume the same position at Ogilvy & Mather, the agency he had left last October to join McCann.
McCann lost the General Motors GMC truck business, one of its two largest accounts, the day before Aitchison was scheduled to start work there. Since then, the creative department at the Troy, Mich., agency has undergone rapid changes.
“The job I signed on for didn’t evolve that way,” he said. “I have utmost respect for the folks at McCann, but it just wasn’t how anyone envisioned it. [The GMC loss] necessitated a lot of different things and that was a factor.”
Another significant change was the agency’s naming of Jonathan Cranin, the McCann New York executive, as chief creative officer on all North American GM creative work. While Cranin will continue with those duties, McCann intends to fill the position in the Troy office vacated by Aitchison, said John Wray, the agency’s public relations manager.
“We have no plans of shifting any creative responsibilities to New York as a result of this,” Wray said.
In addition to replacing Aitchison, McCann still intends to fill several other creative department positions in the Troy office, he added [Adweek, April 6].
O&M’s Dearborn, Mich., office has also changed in the six months since Aitchison left, just shortly after the agency landed the Ford Motor Co. corporate account. “I don’t have my old job back,” he said. “I’d like to think I have a better one.”
Aitchison, who had been creative director before leaving O&M, returns as executive creative director. His responsibilities include all Detroit creative work on the Ford Customer Services division, Ski-Doo, Jaguar and Ford corporate accounts. The Dearborn office works with New York and London on the Ford corporate account.