AirTouch's $100 Mil. Prize

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Seeking Efficiencies, Telco Will Consolidate Buying
NEW YORK–AirTouch Communications has started a review to consolidate its $100 million-plus media buying account at one agency, the client confirmed last week.
The San Francisco-based company is inviting shops on and off its agency roster to participate. The account involves spot broadcast and local print duties, which are currently split among four shops. AirTouch has tapped consultancy Mitchell Madison Group in San Francisco to conduct the search.
Mitchell Madison executive Jeremy Desmon has sent requests for proposals to multiple shops, due back last Friday, said sources.





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