AirTouch Now Consolidating Creative Duties

If one review to consolidate agencies is good, two is better.
That’s the approach wireless communications company AirTouch Cellular seems to be embracing. The company, which is already in the midst of a review to consolidate its media buying duties, is now inviting agencies nationwide–including its six roster shops–to pitch the creative portion of its consolidated $80-100 million account. A decision is expected by the end of the year.
The Walnut Creek, Calif.-based company, a subsidiary of AirTouch Communications, currently divides creative duties among the six agencies: TBWA Chiat/Day, Venice, Calif.;