Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected

Restrictions on the industry's federal bailout will lapse on Oct. 1

Cabin crew, pilots and mechanics are likely to be hardest hit as airline layoffs loom. Getty Images

With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1—but their marketing and advertising departments won’t be affected.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.