This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In

One-day effort announces flight to Las Vegas

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Emojis are usually pretty easy to use—unless you're trying to type them into your browser's address bar.

Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL shown above.

The brand says that on the day of the Instagram push, about 1,600 people visited the site, which announced a new direct flight connecting Copenhagen and Las Vegas.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in