AIRING IT OUT

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Niagara Falls has long been a mecca for honeymooners and tourists alike. Now Al Rotundo, owner of Victor Marketing Group in Niagara Falls, is hoping its lure will reel in an advertiser or two for a unique auction he’s holding on eBay.

Starting Oct. 22, Rotundo will auction off corporate-sponsorship and ad space on a 73-foot-wide hot-air balloon, which circles the falls daily.

“We think consumer-electronics, telecom companies and travel-related [businesses] will be interested,” said Rotundo, who is partnering in the venture with Mike Davis, who owns the balloon.

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