Airborne "Sebastian"

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A romance novel hero named Sebastian is recruited to deliver cold-fighting supplement Airborne in Bartle Bogle Hegarty’s first work for the brand. The 60-second spot opens with the bare-chested hunk riding a white steed through an idyllic field. “He has great hair,” the voiceover says. The narrator goes on to explain that the hero lives in an enchanted world, but for a limited time he is visiting earth “with one mission: to spread Airborne.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in