Airborne “Sebastian”

A romance novel hero named Sebastian is recruited to deliver cold-fighting supplement Airborne in Bartle Bogle Hegarty’s first work for the brand. The 60-second spot opens with the bare-chested hunk riding a white steed through an idyllic field. “He has great hair,” the voiceover says. The narrator goes on to explain that the hero lives in an enchanted world, but for a limited time he is visiting earth “with one mission: to spread Airborne.” The spot then cuts to suburbia, where the sultry Sebastian delivers the product and looks great doing so. It’s a funny spot that gets funnier as it progresses (check out his interaction with a daddy in the park). It ends with a call-to-action to receive a free sample. Airborne promises Sebastian will deliver. –Eleftheria Parpis