Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him on the home-sharing concept but also got him thinking about how the brand could be marketed, a full three years before it became his job to do so.
The occasion was the 40th birthday of a female advertising friend in London, where the British-born Mildenhall had worked at various agencies himself before coming to the U.S.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in