How Jonathan Mildenhall Found His Higher Purpose by Taking a Chance on Airbnb

Adweek's 2016 Brand Genius winner for hospitality

In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him on the home-sharing concept but also got him thinking about how the brand could be marketed, a full three years before it became his job to do so.

@nudd Tim Nudd is a former creative editor of Adweek.