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Count Airbnb among the brands experimenting with Vine marketing.
The travel accommodations website and agency Mullen San Francisco today launched "Hollywood & Vines," a campaign that aims to create a short film composed of six-second videos submitted by consumers online in what the brand is calling a first of its kind.
Starting at 8 a.m. today, Airbnb began using its Twitter account to solicit clips from its 160,000 followers. Each new request includes directions for a specific shot.