Airbnb CEO Pledges to Verify 100% of Listings by 2020

A deadly shooting and a bait-and-switch scandal prompt a crisis of trust

Airbnb verified social
Airbnb is taking steps to restore guests' trust in its listings. Getty Images

After a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.