Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
After a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008.
Chesky, who is also Airbnb’s co-founder, said the brand will roll out a more stringent verification process across all 7 million of its listings, with the goal of having 100% of properties verified by Dec. 15, 2020.
That process will begin on Dec. 15 of this year.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in