Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
After a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008.
Chesky, who is also Airbnb’s co-founder, said the brand will roll out a more stringent verification process across all 7 million of its listings, with the goal of having 100% of properties verified by Dec. 15, 2020.
That process will begin on Dec. 15 of this year.