Airbnb CEO Pledges to Verify 100% of Listings by 2020

A deadly shooting and a bait-and-switch scandal prompt a crisis of trust

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

After a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008.

Chesky, who is also Airbnb’s co-founder, said the brand will roll out a more stringent verification process across all 7 million of its listings, with the goal of having 100% of properties verified by Dec. 15, 2020.

That process will begin on Dec. 15 of this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in