Airbnb CEO Pledges to Verify 100% of Listings by 2020

A deadly shooting and a bait-and-switch scandal prompt a crisis of trust

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After a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008.

Chesky, who is also Airbnb’s co-founder, said the brand will roll out a more stringent verification process across all 7 million of its listings, with the goal of having 100% of properties verified by Dec. 15, 2020.

That process will begin on Dec. 15 of this year.

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