Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads

It's running out-of-home in key markets and a ton of online video

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If you’re a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months—if you haven’t already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations.

Now, Airbnb wants more of that market—a lot more. So, it’s launching its first campaign aimed at business travelers, a multimedia endeavor that includes plenty of online video as well as out-of-home ads in locales with many on-the-go professionals like Chicago, Boston, New York and Portland, Ore.

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