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Airbnb announced today that it is expanding its scope significantly, moving from a home-sharing business to a "holistic travel" company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles.
It rolled out a new feature called Trips as part of an app update designed to provide travelers with a one-stop shop. The feature focuses on three areas—experiences, places and homes—and the company plans to add flights and services in the future.
Airbnb hosts can now offer unique experiences, allowing users to try different activities while traveling, like taking a lesson from a samurai sword artist, learning to make a dress or getting a makeover.
"'Experiences' are our handcrafted experiences that allow you to immerse in the local community," Chesky said.