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As if anyone needed an excuse to get out into the wilderness this summer, Airbnb has set its sights on the outdoors, launching a campaign alongside the National Park Foundation, the charitable arm of the National Park Service.
Exactly 104 years since President Woodrow Wilson signed the act formally creating the National Park Service, Airbnb and the agency are expanding the home rental brand’s “Go Near” campaign, first launched in June, which encourages travelers to look in their own backyards for a getaway.
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