Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Airbnb has a new custom typeface, Cereal. The company needed a font that would not only make its visual identity more cohesive across all of its various platforms and scale easily (read: be legible on low-res phones as well as massive billboards) but could also function as a global typeface.