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An irksome reality of marketing these days is that just when you figure out the game, they change the shape of the ball. Some new technological apocalypse/utopia arises that you can peddle a seminar on, launch a division to exploit, analyze within an inch of its life and gravely predict will Change Everything.

With the Internet falling back into the marketing mainstream, TiVo anxiety starting to wane and content marketing losing at least some of its heat, we all deserve a moment of calm to focus on something less breathless.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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