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The Georgia Department of Transportation has started an agency search to consolidate several campaigns promoting clean air.
Though the consolidation will save the state money, the new account, officially called “The Air Quality Improvement and Congestion Mitigation Campaign,” will be a larger piece of business for the winning agency. The state department has budgeted $4 million for advertising in 2000, with $1 million annual increases earmarked for the following two years.
Marta Rosen, the state’s transportation planning administrator, said that unlike many Georgia reviews, the GDOT search is open to any agency “that can really help us,” not just in-state shops.
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