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NEW YORK Aim Tell-A-Vision Group is launching a campaign to convince Nielsen Media Research to select its Hispanic audience sample based on nativity (U.S. or foreign born) rather than language.
The broadcast, print, outdoor and online effort, “Change the Sample,” will focus on New York, Los Angeles, Chicago, Miami, Orlando, Fla., San Antonio and Dallas, among other cities with heavy concentrations of Hispanic TV viewers. The ads feature a young Hispanic woman with tape across her mouth.
Aim
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