Aim High: Ad Targeting Moves to the Next Level

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NEW YORK Want to find people who just bought a snowblower? How about a hunter who enjoys off-roading, happens to be in the market for a pickup and is leaning toward a Chevy? What about the people others turn to for recommendations about electronics? Perhaps you’d like to speak to a couple million pragmatists?

For better or worse, all those are becoming possible, thanks to a new crop of entrants into the red-hot behavioral targeting space.

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