Aidy Bryant Reveals Old Navy's New Inclusive Styles and Pricing in Latest Campaign

As part of the brand's transformation, the size of the clothing will no longer determine the available designs nor the price tag

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At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she will pay.

That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag, whether the customer is a zero or a 30, an XS or a 4X.

The retailer said the product introduction and the accompanying messaging is not merely a marketing campaign, but a transformation for the brand it’s calling “Bodequality.”

“What is truly amazing about this, is that we are really revolutionizing the shopping experience for all women.



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