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At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she will pay.
That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag, whether the customer is a zero or a 30, an XS or a 4X.
The retailer said the product introduction and the accompanying messaging is not merely a marketing campaign, but a transformation for the brand it’s calling “Bodequality.”
“What is truly amazing about this, is that we are really revolutionizing the shopping experience for all women.