AICP Honors Brand-Integration Efforts

NEW YORK The Association for Commercial Producers honored seven examples of brand integration, ranging from BMW’s Internet Films to AT&T Wireless’ text-message vote option on American Idol at a ceremony today.

The AICP’s first brand-integration honors were held before the AICP Show, which takes place tonight at the Metropolitan Museum of Art.

Honorees included BMW of North America and Fallon in Minneapolis’ Internet Films, such as The Hostage; Anheuser-Busch’s short films, including Best Man; AT&T’s branded lifeline on Who Wants to Be a Millionaire; the use of AT&T Wireless phones and text messaging on American Idol; Berlin Cameron/Red Cell in New York and Coca-Cola’s work with Interscope Records to feature recording artists Maya and Common in a TV spot and video; the Pepsi and Austin Powers in Goldmember dual promotion of the movie and the brand, including TV spots and product placement; and Bartle Bogle Hegarty in London’s Johnnie Walker-branded short films...