How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
CORAL GABLES, FLA. Only 62 of the top 671 advertisers spend 9 percent of their ad budgets on Hispanic TV and print media as recommended by the Association of Hispanic Advertising Agencies, according to a study released yesterday at the organization’s 16th semi-annual convention here.
Among those that do are Bally Total Fitness, which allocates 67 percent of its budget to Hispanic media, Sears (21 percent), McDonald’s (14 percent), AT&T Corp.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in