AHAA Calls for Bigger Media Budgets

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CORAL GABLES, FLA. Only 62 of the top 671 advertisers spend 9 percent of their ad budgets on Hispanic TV and print media as recommended by the Association of Hispanic Advertising Agencies, according to a study released yesterday at the organization’s 16th semi-annual convention here.

Among those that do are Bally Total Fitness, which allocates 67 percent of its budget to Hispanic media, Sears (21 percent), McDonald’s (14 percent), AT&T Corp.

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