Aguilera To Pitch Skechers

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Skechers has signed an international marketing agreement with Christina Aguilera for its women’s footwear lines, the company said. The singer will star in ads that break internationally in magazines in October, concurrently with the European leg of her “Justified and Stripped” tour with Justin Timberlake. Terms of the 18-month deal were not disclosed. Skechers in Manhattan Beach, Calif., handles advertising in-house.

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