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The Senior Network recently launched its Best of Life marketing initiatives, designed to create awareness of health and lifestyle issues among the large, influential senior population.
“Seniors represent an interesting challenge for marketers and retailers because they are distinctively different from their younger counterparts and complex in their needs,” said Rick Adler, CEO of TSN, Stamford, Conn.
Partnering with Kmart Corp., TSN is focusing its 2000 Best of Life series on diabetes, women’s health and heart health.
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