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Four months after winning Agfa-Gevaert Group’s $10-12 million global account, Mullen has lost a portion of the business to former incumbent Anderson & Lembke.
The New York agency has won creative duties for the client’s desktop scanner and digital camera products, Agfa officials said last week. The Antwerp, Belgium-based company creates digital imaging and graphics systems used in the medical, motion picture and printing industries.
Frank Schelfaut, Agfa’s head of worldwide marketing, emphasized that Mullen remains the company’s agency of record.
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