Agent 16 Hones In On Asian Connection

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When Agent 16’s branding services were enlisted by import-development company Global Access this summer, executives at the New York independent quickly had 70 Asian businesses attempting to schedule meetings.

Recently, eight Asian manufacturers selected by Global Access met with Agent 16 execs to discuss 10 products that agency chief strategist Richard Wise said the team deemed promising for the U.S. market, but “not quite ready for prime time.”

Before teaming with Agent 16, Global Access was able to offer manufacturers looking for U.S.



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