Agent 16 Dubs Teachers 'New York's Brightest'

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NEW YORK Police are New York’s finest and firemen are New York’s bravest. Now a campaign, created by Agent 16 and directed by Joel Schumacher, positions teachers as New York’s brightest.

The centerpiece of the effort, for the New York City Department of Education, is a 60-second spot that shows children pasting up pictures of teachers over posters of celebrities Alicia Keys, Giants running-back Tiki Barber and DJ Junior Vasquez throughout Manhattan. As they cover images of Alicia Keys near Town Hall, a voiceover states, “Some of New York’s most admired figures don’t sell out concerts.”



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