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Dog Helps TBWA/C/D Land a Kraft Project
LOS ANGELES–Thanks to its popular talking Chihuahua, TBWA/Chiat/Day has won its first creative assignment from Kraft Foods.
The Playa del Rey, Calif., agency has picked up an estimated $10 million creative assignment for Kraft’s Taco Bell Home Originals line of frozen foods, a representative for the Glenview, Ill.-based client confirmed last week.
“This is a special assignment awarded to [the agency] based on the strength of their ‘Yo Quiero’ campaign,” the representative said.





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