Agency.com to Revamp Bally's Web Presence

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NEW YORK Bally Total Fitness has selected Agency.com to handle a variety of online initiatives, including work on the company’s Web site, the client said.

The Omnicom Group interactive shop’s Chicago office will work closely with Cornelis De Jong, who recently joined the fitness center operator in the newly created post of Webmaster.

Most recently, De Jong served as advertising operations manager at OAG Worldwide, a source of independent flight schedule information, where he led Internet advertising production and strategic marketing direction.



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