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Former Agency.com CEO Don Scales feared the Web shop would be swallowed up if it aligned too closely with larger Omnicom Group network TBWA Worldwide. David Eastman, his replacement, sees things differently.
Eastman, 42, was appointed as CEO of Agency.com last week, a month after the ouster of Scales, who sources said clashed with Agency.com executives and dragged his feet in aligning with TBWA and its direct agency, Tequila, per a plan put in place by Omnicom CEO John Wren.
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