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In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the sour global economy.
For BBDO, the limp economy was compounded in January of last year by the defection of one of its largest and longest-standing clients, Chrysler Group. As Noreen O’Leary reports, BBDO has more than made up for the smackdown, its global revenue rising 18 percent versus last year.
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