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When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big global brands.
The Omnicom Media Group agency managed to surpass Cooper’s wildest dreams, landing 90 percent of Unilever’s plum global communications planning assignments for 16 megabrands and besting other shops including Initiative, MPG, Naked, VivaKi and incumbent Mindshare.
If it was an unexpected prize to even those within the walls of PHD, it also was public validation of the agency’s founding philosophy in a year in which it proved a serious contender for mammoth global assignments.