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GSD&M
Steve Gurasich (l.), Roy Spence, Judy Trabulsi, Tim McClure
DEALING IN FEELINGS
The Atkins Agency is getting touchy-feely. Now known as the Center For The Persuasive Arts,
the San Antonio
company will do more research-oriented projects involving
precognitive decision-making, i.e., how to move consumers emotionally.
See page 4.
AIRLINE ‘UPGRADES’
Legend Airlines turned to The Richards Group to tweak its first cable, broadcast and print
ads only weeks before its inaugural flights. The Dallas agency created a one-line identifier, “Upgrade,” to communicate
the new carrier’s
business-class service at coach fares.
See page 5.
POSTAL DIRECTIVE
SBC Communications has consolidated its direct mail account
at Rapp Collins Worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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