Agency of the Year

Crispin
Porter& Bogusky
IN THE SPIN CYCLE
Trone Advertising
and another of its spin-offs, Maxim Direct, have won the estimated $5 million account of BuildNet. The developer
of construction
management software is the first client for the new marketing arm of the Greens-boro, N.C., agency.
See page 4.
A FUTURE IN PLASTICS
Loeffler Ketchum Mountjoy has been named agency for
The One Club and Cargill Dow Polymers. The Charlotte, N.C., shop will handle branding for the
latter’s new fiber and plastic product, NatureWorks, which
will begin production at a Minnetonka, Minn., plant in 2002.
See page 6.
SOLE SOUTHERNER
WestWayne is the final Southeast shop in the creative review for Sports Authority’s $28 million account. The agency’s Atlanta and Tampa, Fla., offices are up against Foote, Cone & Belding of Chicago and DDB and McCann-Erickson, both in New York.
See page 6.
ATLANTA DEPARTURES
Jan and Jim Pringle have called it careers. The agency principals have left the recently merged Fountainhead Pringle Dixon Pringle. The two Atlanta shops joined forces just four months ago.
See page 10.
Ryan’s Song
In his 16 years of advertising, dennis Ryan has written numerous beer ads, mostly for Anheuser-Busch. But now, the
ECD has switched brands. Jenn Goddu profiles the man who hopes to put Miller Genuine Draft–and
J. Walter Thompson
in Chicago–on the map. Plus, New Campaigns and Barbara Lippert.
See page 22