Agency Report Cards / East

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ALLY & GARGANO
Overall Billings: Up 6.9%, to an estimated $310 million……………………C+
New Business: Aamco and Berlex Laboratories contributed to growth of 11.4% or $33 million………………B
Growth From Existing Business: Increased 4% or $12 million……..C+
Business Lost: Lorillard contributed to decrease of $20 million…………..C
Creativity: The Time to make the doughnuts guy still works for Dunkin” Donuts. Shop turns out steady but unimaginative work…C+
Management: Aamco win cushioned the later Lorillard loss……………………C
Teacher”s Comments: Shop needs to win a big account. Kmart would do the trick.







AW+

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