Agency News: New England

CONNECTICUT
Pappas MacDonnell in Southport has been named agency of record by ITI Marketing Services in Omaha, Neb. The shop has been tapped to create and manage a marketing communications program to position the client as a consultative partner of Fortune 1000 companies.
MASSACHUSETTS
Greenberg Seronick O’Leary & Partners in Boston has launched a Web site for LoJack Corp. (www.lojack.com) developed in collaboration with Silverweave Interactive.
Synergy Network in Waltham has been named marketing communications agency of record for Bird Precision, also in Waltham. The client manufactures nozzles and restrictors for a variety of medical, chemical and hydraulic applications.
LoConte Goldman Design in Boston has created opening and closing title animation, a Web page and collateral materials for the Public Broadcasting Service’s Frontline. It was the first time in 15 years the public affairs documentary series updated its graphics identity. “There was a great deal of information to be imparted to the viewer, and it was our job to design and package it in a way that branded the Frontline identity,” said agency president Patrice Goldman.
Boston-based Eymer Design has created a promotional mailer for photographer Francine Zaslow.
Techmar Communications, a database marketing company in Canton that specializes in business-to-business accounts, has acquired the assets of Poppe Tyson Strategic Response in Palo Alto, Calif. Techmar’s clients include Mentor Graphics and Bay Networks.
Seidler Bernstein in Cambridge has completed copy and graphics coordination for Boston-based Partners HealthCare System’s booth display at a conference of the American Psychiatric Association.
RHODE ISLAND
Providence-based RDW Group has been selected by Original Bradford Soap Works in West Warwick and Chester, England, for public relations chores. The agency will develop and implement a corporate public relations campaign to showcase the company’s international expansion initiatives. Wordworks, RDW Group’s publishing division, currently produces the private label manufacturer’s international marketing newsletter.