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ILLINOIS
Maddock Douglas in Elmhurst was named agency of record for York Furrier, for which it will create TV, radio and direct mail advertising.
DNA New Media Group, Chicago, was chosen to provide advertising and marketing programs for Borland International, a software-development products provider.
INDIANA
Young & Laramore in Indianapolis, was assigned marketing responsibilities for Tandem, formerly Labor World, a temporary industrial staffing provider. Estimated budget is $750,000. The account includes direct mail, brochures and development of a new corporate identity.
IOWA
Ivie & Associates, Davenport, added five new clients: Mississippi Bell II riverboat casino; Great River Bend Transit; Green Valley Cabinets; Long’s Carpet and Interior; and Village Shopping Center.
MICHIGAN
Royal Marketing in Grand Rapids was named agency of record for Lentz USA Service Centers, an auto repair chain with locations in Illinois, Indiana, Maryland, Michigan and North Carolina.
MINNESOTA
Vision World-a retail optical company with 36 locations in Iowa, Minnesota, North Dakota and Wisconsin-named Colle & McVoy in...
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