Agency News: Midwest

ILLINOIS Slack Barshinger & Partners, Chicago, was named public relations and marketing communications agency for ABC Interactive, the interactive auditing subsidiary of the Audit Bureau of Circulations. The agency also was retained by The Center for Exhibition Industry Research to create a trade campaign promotion for the exhibition industry. The National Health Care Industry Practice unit of Coopers & Lybrand and the Institute of Real Estate Management have each retained Dragonette, Chicago, as their public relations agency. The food service division of Jerome Foods named Noble & Associates, Chicago, its agency of record. Manifesto Advertising in Rockford was tapped by Dukane Ultrasonics to develop a national campaign. The Illinois section of PGA of America retained Pinnacle Marketing, Libertyville, to develop a long-range marketing communications and corporate relations program. INDIANA Aqua Systems named Communico, Indianapolis, as its agency of record. The client manufactures water conditioning and purification equipment. Advertising Visions, Indianapolis, was named agency for the Grindstone Charley's restaurant chain and for Hubler Nissan auto dealership. Marketing Unlimited, Indianapolis, added three new clients: "Just Add Water" Boats, Bolls Heating & Cooling and PLPD+Auto Insurance. CRE MARCOM, Indianapolis, was named agency for General Devices Co., a manufacturer of electronic devices. IOWA The Iowa Department of Economic Development's Division of Business Development retained Creswell, Munsell, Fultz & Zirbel, Des Moines, for advertising and public relations. The agency also was named agency of record for Agrimerica, a food ingredient company. Zimmerman, Laurent & Richardson, Des Moines, was selected to develop a three-year marketing campaign for the Iowa Gambling Treatment Program, a program administered by the Iowa Department of Public Health Division of Substance Abuse and Health Promotion. KENTUCKY CurrentMarketing, Louisville, was selected by the Presbyterian Church (U.S.A.) Foundation to develop an Internet site. MICHIGAN Stone, August, Baker & Co., Troy, was named national Yellow Pages agency for the Frank's Nursery and Crafts retail chain. Creative House Advertising, Farmington Hills, was chosen as agency of record for HTC Products, a manufacturer of saw enhancement products. MINNESOTA McCracken Brooks, Minneapolis, was selected to handle sales promotion for At-A-Glance, a calendar marketer. Bozell Kamstra, Minneapolis, will handle public relations for Synet Service, an information technology consultancy. Colle & McVoy, Minneapolis, was named broadcast media buyer for Vision World, a 36-store optical chain. WAKAT Design Systems, a developer of coating products, named J. Patrick Moore & Partners, Minneapolis, to handle advertising and public relations. Maccabee Group, Minneapolis, will handle public relations projects for Golden Valley Microwave Foods. MISSOURI Flint Hills Foods, which markets portion-controlled, fully cooked meats, named Barkley & Evergreen, Kansas City, as its agency of record. Marin, Kanefield & Weissman, St. Louis, was selected to hand strategic planning and brand development for Renaissance Pen, which markets writing instruments to collectors and jewelers. Light & Associates, Kansas City, was selected to handle media buying for two new clients: the 78-store Thriftway Shop 'n' Bag supermarket chain in Philadelphia, and WSJV-TV, the Fox affiliate in South Bend, Ind. Kuhn & Wittenborn Advertising in Kansas City was selected by the New Media division of Rand McNally to create a direct marketing campaign for its its CD-ROM travel planning products TripMaker and StreetFinder. OHIO Continental General Tire named Meldrum & Fewsmith Directory Marketing, Cleveland, as its national Yellow Pages agency. Zapiecki & Partners in Toledo added three new clients: First Federal Bank, The Private Industry Council and Sunset House. Paradigm Communications, Cincinnati, added two accounts. For outdoor equipment manufacturer Ariens, it will design and produce an Internet site. For aerospace technology firm SundStrand Corp., the agency will produce a corporate video. Willis Case Harwood, Dayton, was assigned advertising for the MASTIC brand of vinyl-siding products from Alcoa Building Products. Liebel & Co., Cincinnati, was named agency for Sibcy Cline Realtors, a 21-office realty chain in southern Ohio and northern Kentucky. WISCONSIN Jacobson Rost in Sheboygan was named agency for two clients: Hardware Technologies, a wholesaler of European door and window hardware; and Kaytee Products, marketer of bird, animal foods. Danuser Manufacturing, marketer of specialized farm equipment, named The McFarland Group, Elm Grove, as its agency of record. Sprecher Bertalot & Co., Milwaukee, was selected to handle assignments for the Wisconsin Evangelical Lutheran Synod and its publication, Northwestern Lutheran.

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Agency News: Midwest

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