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Wisconsin’s 300-mile portion of the Great River Road scenic drive will be promoted by Knupp & Watson, Madison.
Phoenix Marketing Group, Brookfield, was appointed agency of record for EnzoPac, a dry-foods manufacturer in Sheboygan; Processed Plastic Co., a toy manufacturer in Montgomery, Ill.; and the Wisconsin Southeastern Organ Procurement Organization.
Bader Rutter & Associates, Brookfield, was awarded the IMC Fertilizer business. The agency will coordinate all marketing communications activities including advertising, direct marketing and sales promotion.
Tri-Ad Communications, Milwaukee, was appointed agency of record for the consumer yeast business unit of Red Star Yeast & Products, a division of Universal Foods Corp.
Corporate Strategies, St. Louis, added the Cranial Center to its client list. The Cranial Center is an alternative headache treatment center which employs the use of chirodontics, a chiropractic treatment that addresses the body system as a treatment for headaches without using medications. Corporate Strategies will coordinate its marketing communications campaign.
CreathJacobson Advertising, St. Louis, was named the marketing and ad agency for Majertech, a manufacturer and distributor of display and storage products for compact discs, albums and photographs. Also, the agency was named agency for the St. Louis-based International Jazz Society.
The Watertown South Dakota Development Co. selected Alpine Marketing Communications, Edina, to handle its 200-plus acre business park development.
WatersMolitor, Minneapolis, was chosen by G. Heileman Brewing Co. to develop an integrated in-store program for Schmidt’s beer. The promotion will run this summer.
The First National Bank of Chicago retained Hodge Communications, Evanston, to provide public relations support services for its 77 branches in the Chicago metropolitan area.
Bose Corp. named A. Eicoff & Co., Chicago, as its television direct response agency for its Lifestyle Music system. The agency will work with Bose’s in-house staff to develop a campaign for the system.
Copyright Adweek L.P. (1993)