Agency News

NEW YORKConAgra has awarded creative duties for its Orville Redenbacher's pop corn to Grey Global Group's Earl Grey from Euro RSCG Tatham in Chicago. The client spent $10 million in measured media in 2001, according to CMR. Earl Grey, a division of the New York-based agency, will handle the account for the Omaha, Neb.-based client.The Andrew Jergens Co. tapped roster shop Bozell for creative and media duties for John Frieda Professional Hair Care, worth an estimated $10-15 million, without a review. Advertising was previously handled in-house. The television/cinema grand prize at the London International Advertising Awards ceremony, held on Nov. 11, goes to Wieden + Kennedy, Portland, Ore., and Gorgeous Enterprises, London, for the Nike spot "Tag." DDB Chicago takes the radio grand prize for Bud Light's "Mr. Company Computer Guy." Both the print and outdoor grand prizes go to Ogilvy & Mather, Mumbai, India, for the Cancer Patients Aid Association's "Cowboy—Second Hand Smoke Kills." The interactive grand prize goes to Hi-Res!, London, and TBWA\London for its Web site for thethirdplace.com.BIG ADS NYC was hired by The Fisher Center for Alzheimer's Research Foundation to create a brand identity and marketing materials to support a new Web site: alzinfo.org. The site, which launched earlier this month, is meant to raise awareness and provide information to caregivers and patients with Alzheimer's disease. Local medical resources will also be provided on the site. The site's launch coincides with a PBS documentary, sponsored by the center, called Alzheimer's—Is There Hope?, which features Alzheimer's patients and doctors and scientists who are searching for a cure. New York-based advertising agency BIG ADS NYC is affiliated with Fluid, a New York-based postproduction and music house. Roger Bentley, the shop's owner and president, was most recently co-creative director of Ammirati Puris Lintas. Allied Domecq signed a holiday deal to place a billboard for its Stolichnaya Vodka product line at 1600 Broadway in New York's Times Square. New York-based Sherwood Outdoor owns and manages the building. The sign, which is scheduled to go up just before Thanksgiving, will wrap around three sides of the building, facing West 48th Street, Broadway and Seventh Avenue.New York-based shops Spier New York, The Lord Group and Mad Dogs & Englishmen formed The Agency Cooperative, an arrangement in which the three agencies will share back-room and operational functions. Spier New York specializes in the publishing and media industries. The Lord Group, which became a wholly owned subsidiary of Spier New York in November 2001, works with clients in the travel, health and packaged-goods categories. Mad Dogs & Englishmen also has a San Francisco office. Lipson Alport Glass & Associates received five Finalist Awards at the London International Advertising Awards ceremony, held on Nov. 11, for brand package designs it cre ated for Heinz Kick'rs, Clearbrook Tart Fillings, Tombstone Pizza, Chock Full o'Nuts New York Classics and Lipton Teas. The brand-marketing and design consultancy has offices in New York, Northbrook, Ill., and Cincinnati.PENNSYLVANIALevLane Advertising, Public Relations and Interactive was hired by the Major Indoor Soccer League team Philadelphia KiXX to handle its advertising and media planning, including creating a new iden tity for the team. LevLane is based in Bala Cynwyd, and also has an office in West Palm Beach, Fla.SFGT in Philadelphia created a TV and print campaign for Penn Cardiac Care of the University of Pennsylvania Health System. The effort for the Philadelphia-based client, which broke late last month on Philadelphia spot network and cable, is tagged, "It's a life decision." The work includes three 30-second commercials and two print ads, and is slated to run through June. The budget is undisclosed. The SFGT team behind the campaign includes chief creative officer Dudley Fitzpatrick, creative director/copywriter Betty Londergan, art director Abby Chase and producer Pat Cannon. Cornerstone Pictures in Haverford was the production com pany. Print work is appearing in daily and weekly publications in southeastern Pennsylvania and southern New Jersey.

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