Agency News

MASSACHUSETTSAllen & Gerritsen, Watertown, has launched a broadcast push for the 99 Res-taurants and Pubs. The TV commercial targets people in the 35-54 age group. Spending was not disclosed. RF Binder Partners, Needham, has added a trio of new clients. The public relations agency has won duties for East Boston-based Syratech, a manufacturer of sterling silver tableware and gifts. RF Binder has been charged with crafting direct-to-consumer campaigns as well as branding initiatives. Additionally, the company will craft a public relations program for LTX, Westwood. The agency is also slated to help the Hebrew Rehabilitation Center for the Aged of Boston mark its centennial next year. The HRCA is a Harvard teaching hospital for geriatric medicine, which also operates several assisted-living and independent facilities. RF Binder is a wholly owned subsidiary of independent public relations agency Ruder Finn Group of New York. Brodeur Worldwide, Boston, has formed an advisory group designed to help its performance in the current economic climate. Board members, who are executives from the fields of law, communications, marketing and technology, include Stuart Cable, a partner and former chairman of the corporate department at Boston-based law firm Goodwin Proctor; Paul Daoust, chairman and chief executive officer of supply-chain technology company GRX Technologies of Providence, R.I.; and Frank Karel, an independent consultant for organizations engaged in social and organizational change. Inside Out Communications, Holliston, was retained by the Connecticut chapter of the Susan G. Komen Race for the Cure to aid the foundation with its marketing and fundraising efforts. The agency will provide strategic focus, making sure the efforts of a committed group of volunteers remain on track. The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker in memory of her sister, Susan, who died of breast cancer at the agency of 36. Inside Out Communications works with business-to-business, nonprofit and consumer clients, developing and implementing a wide range of marketing communications campaigns across all media.Captivate Network, Westford, has added nine new clients: Oracle, BP, Staples, Kinko's, UBS Financial Services Group, Fox Broadcasting's 20th Television division, Pfizer, Franklin Templeton Investments and GQ magazine. Account billings were not disclosed. Captivate will air the clients' commercials on its network of more than 4,000 flat-panel television screens in office building elevators in the U.S. and Canada. Hill, Holliday, Connors, Cosmopulos, Boston, launched its latest campaign for LoJack. The print and radio effort promotes the Dedham-based company's automotive alarm and vehicle-recovery system. The new tagline, "Keep it close," replaced "Get it back with LoJack" this summer. The campaign includes three print ads that will run through December in Sports Illustrated and Time. Spending was not revealed. LoJack spent $4.3 million on advertising through June, per CMR. Photography in the ads was manipulated to give the impression that owners are holding their vehicles in their hand or standing on their car's hood. Text touts LoJack's stolen auto recovery record, listing the company's 800-number for more information. Last week, LoJack launched its newest product, Early Warning, a fee-based service which combines LoJack with a motion sensor. Digitas, Boston, received five awards from the Web Marketing Association, an organization devoted to recognizing excellence in corporate Web sites. The agency won two outstanding Web site awards for its work on behalf of Root of Peace and Williams-Sonoma. It also received three standard of excellence awards for GM's Yukon-Denali Amenities Tour, AT&T- Discovery Channel's Sync to Broadcast and Pottery Barn. More than 1,300 sites were entered from around the world in the 2002 WebAwards competition. Entries were judged on design, innovation, content, interactivity, navigation, ease of use and use of technology. Since 1997, the contest has been produced annually by the WMA. Judges representing relevant disciplines, which include an array of international firms in the corporate, interactive, advertising, marketing and design industries, adjudicated the sites. Pohly & Partners, Boston, earned several prizes at the annual Apex Awards competition, which celebrates outstanding achievement in design communications. Sotheby's Domain, the publication of Sotheby's International Realty, was recognized for publication excellence in the Magazine and Journal Design and Layout category. USAA magazine also received an award for publication excellence in the Custom Published Magazines and Journals category. Pohly is a relationship marketing company specializings in custom print and online publishing services. NEW HAMPSHIREAlternate Transit Advertising, Greenland, has been chosen to handle advertising for the Downeaster rail route, which operates four times daily between Portland, Maine, and Boston. ATA has a three-year agreement with the Northern New England Passenger Authority, the governing body for the Downeaster. Launched in December, the rail system carries up to 30,000 monthly passengers; more than half that number buy round-trip tickets. Founded in 1992, ATA raises more than $500,000 annually for public transit authorities in more than 25 cities in Maine and New Hampshire. Its client roster includes Re/Max, Portsmouth Regional Hospital, WB Network, Services Credit Union and New England Coffee.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff