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NEW YORK
Juice company Apple & Eve tapped Bouchez Kent + Co. for its ad account, the agency said. The New York shop defeated Hanft Byrne Raboy & Partners and Manhattan Marketing Ensemble, both in New York. New York consultancy ADvice & AD visors ran the review. Bill ings are estimated at $1-2 million. The cli ent began the review in April, when it branched out into direct deliveries to convenience stores and food-service companies. Apple & Eve, which sells juices and juice cocktails on the East Coast and in the Midwest, has relied mainly on promotions and guerrilla efforts in the past.

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