Agency News

NEW YORK
Juice company Apple & Eve tapped Bouchez Kent + Co. for its ad account, the agency said. The New York shop defeated Hanft Byrne Raboy & Partners and Manhattan Marketing Ensemble, both in New York. New York consultancy ADvice & AD visors ran the review. Bill ings are estimated at $1-2 million. The cli ent began the review in April, when it branched out into direct deliveries to convenience stores and food-service companies. Apple & Eve, which sells juices and juice cocktails on the East Coast and in the Midwest, has relied mainly on promotions and guerrilla efforts in the past. In 1999, however, Boston shop Gearon Hoff man created a TV, radio and print campaign that used the tagline, “A slice of paradise.” Gearon Hoffman last worked for the client in November 1999.

Kraftworks won Remy Amerique’s Cointreau ad account, following a review that included four other, undisclosed contenders. The business had been at Interpublic Group’s Adair Greene in Atlanta. Ads are set to break in the spring of 2003. Remy spent about $3 million in measured media on Cointreau in 2001, according to CMR.

Merkley Newman Harty & Partners in New York hired Fluid’s music-scoring division to create an underscore for a BMW Motor cycles spot, “The Job.” The commercial, which launched on a Web site, bmwmotorcycle.com, on Sept. 23 and on national cable on Sept. 27, promotes the BMW F650 CS motorcycle. The spot is running on Motorcycle TV on Speed Channel and Outdoor Life Network. Fluid com poser An drew Sherman, executive music producer David Shapiro and producer Brad Stratton created the underscore. The Merkley team consisted of creative director Jerry Cro nin, copywriter Mark Lowe, art director Cameron Webb and producer Alexander Kobak. Fluid is based in New York.

Zona Design created and produced a program and promotion package for Bio g raphy Channel Preview. The package began airing on the A&E Television Networks in early September and will run through the next quarter. The New York-based motion-design and brand ing studio’s effort was led by director/creative director Zoa Martinez; the Zona team also included executive producer Dennis Fluet, associate creative director/ designer Curt Neumann, designer Jane Holland, senior composite artist Andre Sam, composite artists Fabien Leone and Rick Malwitz, director of photography Teo Maniaci and assistant producer David Sipe.

The Blankman Group, a Garden City-based public relations and marketing- communications company, entered into a “preferred partnership” arrangement with New York-based financial public and investor relations consultancy Andrew Edson & Associates to provide investor relations and corporate public relations services. Blankman is a member of the Manning, Salvage & Lee Worldwide Affiliate Network. Andrew Edson & Associates, which also has offices in Jericho and Melville, specializes in the financial-services, mining, business-to-business and real estate sectors.

West Glen Communications produced and distributed TV and radio public-service announcements for Deutsch in New York and its client the Kidney & Urology Foundation of America. The work, which features actor Robert Wagner, is airing in markets across the country. The commercials are meant to raise awareness of kidney and urologic diseases. In the ads, Wagner lists the major risk factors for the diseases. West Glen provides and distributes PSAs, corporate-sponsored video, and other audio and multimedia programs. It is based in New York and also has offices in Chicago, Denver, Los Angeles, San Francisco and Washington.

Three Cheers tapped The Coastal Group to create an ad campaign, handle its marketing and public relations efforts, devise a new corporate tagline, redesign its catalog, and create packaging and point-of-purchase displays. The client manufactures and distributes Swirly Girl, Groovy Glitters, Clifford and the Three Cheers Classic products. The Coastal Group is based in New York.

Magnet Communications signed an affiliation agreement with Warschawski Public Relations. As part of the deal, Baltimore-based Warschawski will join Magnet’s network. Magnet, a New York-based public relations and communications company, also has offices in Los Angeles, Chi cago, San Francisco, Boston, Pittsburgh, Corona, Calif., and Baltimore. The shop is owned by Havas.

NEW JERSEY
Keating Public Relations was hired by Exigen Group, a San Francisco-based information-technology company that works with cli ents in the banking, telecommunications and insurance industries. The Millburn-based shop specializes in the financial, life-sciences, technology, lifestyle and economic-development industries.

PENNSYLVANIA
Advertising and public relations agency Innis Maggiore Group opened a Pittsburgh office with the acquisition of Beswick Com mu nications, a Pittsburgh-based public relations and marketing consultancy. Founder and president Rob Beswick will manage the new office. Innis Maggiore is based in Canton, Ohio, and has an additional office in Canfield, Ohio.

Boenning & Scattergood hired Diccicco Battista Communications to create an ad cam paign that is slated to break this month. The Conshohocken-based client is a regional investment firm that serves retail and institutional investors, and provides investment-banking services. The campaign will initially consist of print and radio ads, and may expand to other media in the spring. The Horsham-based market ing-communications company comprises ad agency FlashPoint—DBC, media-services company IntelliMedia—DBC and public relations firm Tattar Richards—DBC. DBC is a member of Icom, a global network of marketing-communications companies.