Agency News

ARIZONADesert Schools Federal Credit Union hired Gauger + Santy in Phoe nix for a print, radio, TV, outdoor and PR campaign to launch in January. Billings are $1 million. COLORADOMorey Evans in Denver launched a TV campaign for auto Web site Vehix.com. Three 30-second spots are tagged, "Road map to the automotive world." In one spot for the Salt Lake City client, a pregnant wife who is carrying triplets encourages her husband to keep looking for bigger cars. NEVADALund & Manasse Advertising Ink in Las Vegas was hired by local bar chain PT's Pubs. Work includes development of a TV, radio and print campaign, along with PR and media buying. NORTHERN CALIFORNIAEuro RSCG MVBMS Partners, San Francisco, launched a campaign for PlaceWare positioning the Mountain View-based Web-conferencing company's offerings as a time saver for business travelers. The effort includes TV, print, interactive and outdoor ads, and guerrilla marketing. SOUTHERN CALIFORNIA DGWB in Irvine last week launched a $5 million campaign for Wienerschnitzel in Newport Beach themed "The Delicious One. America's most wanted hot dog." The effort includes three 30-second TV spots featuring computer-generated animation of Wienerschnitzel's hot dog mascot. One spot shows the hot dog escaping from island visitors who must find food to survive. Di Zinno Thompson broke two TV spots for the San Diego District Attorney's Office and the Child Abuse Prevention Foundation aimed at battling Internet crimes against children. The San Diego shop donated its time to create the spots, which show scenes such as a young girl chatting online with her new friend, "Katie," who is actually a middle-aged man. WongDoody in Los Angeles launched a cable TV and outdoor campaign for cross town restaurant Daily Grill. Three TV spots juxtapose outrageous trends with Daily Grill, which is positioned as the restaurant you can always count on. UTAHRiester-Robb in Salt Lake City unveiled a campaign for the Utah Travel Council aimed at attracting post-Olympics visitors. Print ads highlight Utah landscapes rich in fall colors such as golden leaves and silver streams. Two TV spots play off the awareness and emotion of the Olympic Games. WASHINGTONCopacino in Seattle launched a campaign for a crosstown nonprofit called You'd Be a Great Teacher. One TV spot has a middle-aged executive who left the corporate world to become a teacher. Another has a male college student dreamily telling a female classmate, "I just think that you'd be a great teacher."

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